Würth is a wholesaler that sells fasteners, technical chemicals, building supplies, tools and crafts machines to B2B customers in many countries in the world. We have a range of 100,000 products and millions of customers. Our speciality is taht we employ the biggest sales force in the world to care for the customers needs. Besides to our direct sales staff customers use also other contact points like online-shop or local shops to buy the products. In the data set all the purchased products per customer can be found along with prices and which contact point the customer used. Data exists for Germany and about 25 countries in Europe but also some countries from other parts of the world. The possible time period spanns from 2018 onwards till now.
Each line of the dataset represents one purchased item at a certain point of time. For Germany which is our biggest market we have about 45 million rows per year. This size increases of course by requesting also data from other countries.
Keywords: price, wholesale trade, wholesale price, field sales force, salespeople
Access steps and timeline
Please apply for the data by explaining the research you would like to do with the data.
The data will be anonymized so that no trace back to the true customers is possible. The needed time period, countries and relevant fields will be agreed on together.
